Bas van der Horst

Co-founder & Managing Director Appronto

Bas co-founded Appronto in 2013. Bas joined QlikTech in 2007 to build the channel. Via a route of hyper growth and multiple outstanding achievement awards his responsibilities grew to 29 countries. Promoted to Country Manager Benelux, Bas has been driving all market segments with 23 quota carriers. Prior to joining QlikTech, Bas worked with ADP where he drove the NA market and implemented a new approach to win more sales in this highly competitive marketplace. Previous to this he was the general manager of The User Company, which he restructured, and setup a new product and sales strategy that created a company turnaround in seven months. Bas became a Bachelor of Engineering in Eindhoven and joined IBM Global Services where he quickly entered into the management traineeship. As an integral part of this he graduated for his MBA focusing on the design for building virtual communities. To turn his thesis into reality Bas co-started his own company, factoryZOO / Vitamust, where he grew multiple new ventures until he eventually sold his stake in 2002.


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